The 2nd edition is now available: buy now
Community Fundraising is one of the oldest, best known and most resilient forms of fundraising.
Who should buy this book?
Whether you are new to the world of community fundraising or an experienced practitioner, this comprehensive guide will give you the direction you need to help your fundraising to flourish.
What does it cover?
This second edition explores everything that you need to know. Packed with case studies, it covers strategy, planning and the key activities that make up community fundraising, from cash collections to small-scale and mass participation events. It also offers techniques on managing volunteers and stewarding participants, and considers recent developments, including how to:
- Manage and collect the right data
- Apply the results of data analysis
- Comply with the relevant legislation
- Develop digital communications
- Engage with business in the community
“For a small regional charity like ours, this is a vital resource in diversifying our income strategy. This comprehensive fundraising guide not only helped us broaden our supporter base with limited resources but also improved our approach and retention plans.”
Matthew Cornish, Fundraising and Development Manager, The Bevern Trust