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Is your team ready for 2020?

Literally anything could happen next year – political and economic uncertainty could impact on charities in any number of different ways, so how can you make sure that your management, leadership or trustee team are ready? If your management team haven’t spent at least some time trying to predict the possible impact of Brexit, a…
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FundsOnline - Is your team ready for 2020?

The benefits of keeping things in-house

How to get the most out of your staff, without even leaving the office. Sending your staff on great training can be transformational. We hear all the time from people who have come to training courses at DSC, matched new ideas and information with their own experience and enthusiasm, and have made a huge difference…
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FundsOnline - The benefits of keeping things in-house

Digital advertising models explained through the medium of music flyers

Author of The Complete Fundraising Handbook, James Gadsby Peet, explains digital advertising models using an offline metaphor. It’s tempting to imagine that all of the digital channels which we know and love are completely new. The narrative around modern marketing is that new opportunities are being created by the minute in Silicon Valley and if…
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FundsOnline - Digital advertising models explained through the medium of music flyers

It's natural for people to want to help each other

Author: Debra Allcock Tyler, Chief Executive, DSC It’s as natural as my dog’s sexual preferences and my nephew’s red hair. My dog, a giant Bassett Hound called Arthur, is gay. Female dogs are in absolutely no danger of having to go home to their owners and explain sudden weight gain or have a difficult discussion…
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FundsOnline - It's natural for people to want to help each other

Writing powerful marketing copy: three top tips

Every time you write something at work that could influence someone to do something, you are writing what professionals call “copy”. The term comes from the advertising industry where the image usually does most of the influencing but where someone still has to write the words. Typically, those words are few and so they have…
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FundsOnline - Writing powerful marketing copy: three top tips
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