The ever-moving world of individual giving can seem overwhelming. But a lot of the principles never change. Don’t get left behind. These five do or dies will help you stay on track. In recent years the direct marketing channel mix has transformed enormously. But in many ways, things haven’t changed much at all. Are regular…
With so many media choices now available, the best way to take control and build an integrated marketing campaign can be to align them to the RACE (reach, act, convert and engage) model. Reach Your website will probably be at the heart of every marketing campaign you do – it’s where potential supporters can check you…
A strategic plan for growing individual giving is a vital part of your overall strategy. 1. Where are we now? Doing your research and analysis is the vital first step to successful planning. It can seem daunting, but essentially you need to work out answers to four key questions. What are our internal strengths –…
Direct mail and email marketing can be absolutely key in delivering your message. 1. Great headlines are the make or break With attention spans shortening, you need to grab attention with a headline or subject line that instantly engages. Posing questions can be a great way to draw the audience in. 2. Personalisation is more…
Author: Debra Allcock Tyler, Chief Executive, DSC We all have to make choices and take risks, and that won’t please all the people we’re meant to please. Just last week, Kate Lee, chief executive of CLIC Sargent, shared with a group of us that their family gerbils had copped it and the kids were distraught. This…
