Author of The Complete Fundraising Handbook, James Gadsby Peet, explains digital advertising models using an offline metaphor. It’s tempting to imagine that all of the digital channels which we know and love are completely new. The narrative around modern marketing is that new opportunities are being created by the minute in Silicon Valley and if…
Author: Debra Allcock Tyler, Chief Executive, DSC It’s as natural as my dog’s sexual preferences and my nephew’s red hair. My dog, a giant Bassett Hound called Arthur, is gay. Female dogs are in absolutely no danger of having to go home to their owners and explain sudden weight gain or have a difficult discussion…
Every time you write something at work that could influence someone to do something, you are writing what professionals call “copy”. The term comes from the advertising industry where the image usually does most of the influencing but where someone still has to write the words. Typically, those words are few and so they have…
The new edition is now available: buy now With this guide, you’ll have access to key information on about 2,000 grant-makers, each with the potential to give around £50,000 or more per year. Who should buy this book? This is the key information source for fundraisers, with which you can save time on finding funding…
